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Improve your SEO & generate more traffic by updating old blog posts; learn about historical optimisation & how it can help to improve your online visibility.

Most businesses don’t know the right way to approach social media. By the end of this article, you’ll understand why you need a social media strategy and how to create one that delivers results.

Coming up with fresh content ideas is much more challenging than it sounds. The internet gives us an endless flow of content, meaning that finding new topics has become far more difficult. We are going to tell you the 10 best ways to generate content ideas.

Instagram hashtags can help you to better reach your target audience and organically grow your online following. Use hashtags to help you find users who are interested in your products and services.

It is a well-known fact that using social media to promote your business is a great way to build brand awareness and drive traffic to your site. By making the most of Instagram for business, you will be able to measure the success of your posts and discover more about your followers.

Link Building is one of the best ways to improve your SEO. By linking to other reputable sites acts as a vote of confidence which will ensure that your company appears higher on search engines.

Building your brand identity is one of the first steps when setting up a new business; however, it is just as important to develop your brand identity as an established company. The trick is not to oversell your products and services, but to let your brand sell them instead.

With ever-changing customer demands, it is important that you keep your digital marketing strategy up to scratch. Personalisation is the new way to build your customer relationships and increase conversion rates.

Handling negative feedback is an inevitable part of running a business. Sometimes, it can be difficult to strike the right tone and construct an appropriate response to these reviews. Have no fear, we have all the tips you need to turn a negative into a positive.

Video marketing has become increasingly popular over the past few years. This article will tell you everything you need to know about video marketing in 2021, including how your business can benefit by the inclusion of video content.

The new age of digital marketing requires keeping up with the latest trends. In recent years, chatbots have become the best way to manage a high volume of clients and offer 24/7 assistance for your users.

Marketing has changed - people don’t want to hear ‘look how great we are’ from brand communications, instead they are looking for ‘look how useful we are to you’. See how content marketing can get you there.

46% of Google searches are looking for local information which has seen ‘near me’ or ‘close by’ searches increasing 900% across 2 years! If your business does not have an optimised local SEO strategy you could be missing out on all these potential clients.

Email marketing is one of the most effective digital marketing tactics your business can adopt. With a ROI of £42 for every £1 spent, can you afford not to make the most of email marketing? See our top tips on getting started here.

Marketing a facial aesthetic clinic comes with a heightened responsibility to your audience. We have summarised the ASA guidance document to offer a brief overview of the dos and don'ts of marketing.

Working out which platforms are best suited to your brand and its audience is an essential step in any social media strategy. We run through the simple ARM method to help identify the best platforms for your clinic.

A website is the main touchpoint for any brand. With 97% of consumers researching local business online can you afford not to have one? Take a look at the ways your business will benefit.

Social media advertising works as an excellent tool to increase traffic to your website and generate qualified leads, when executed properly. A well-thought-out design, aimed towards the right audience is key, see our tips here.

6 Ways to Display Your Skincare Products Online